Optimal Beauty

A beauty and makeup routine can be a rewarding form of

self-expression, but it shouldn't come at a cost to your health. 


Finding YOUR optimal beauty routine requires you to make an honest inventory of products used. 



Optimal Beauty Tips

  • You might be asking yourself~Why should I replace my makeup products, I haven't had any issues using them?  Let's start with remembering the power of PREVENTION! Once you make that choice, you will find health-conscious alternatives that still provide you with results.

  • The toxins below are commonly associated with respiratory conditions, endocrine disruption, organ toxicity, skin irritation, and are even carcinogenic. 

  • Take the first step by reviewing the list of toxic substances found in beauty products and cross-reference the list with your product labels.

  • Before buying a product (this goes for beauty and any other product) read the label's ingredient list to avoid exposure to these harmful chemicals and check the toxicity level on the EWG website (https://www.ewg.org/skindeep/browse/ewg_verified/for information on rated products.



Six Synthetic Chemicals to

Purge from Your Beauty Routine:

Parabens can be found in makeup, deodorants, hand soap, body lotion, shampoo, conditioner, face lotion and cleanser, foundation, lipstick, mascara, hair styling products, and sunscreen. Research has found parabens present in malignant breast tumors as this chemical possess estrogen-mimicking properties associated with an increase in breast cancer and reproductive issues.(1)

SLS and SLES are commonly found in products such as shampoo, makeup, toothpaste, mouthwash, body wash, and soap. SLS’s are known to be skin, lung, and eye irritants and research has found residual levels of SLS in the brain, lungs, liver, and heart after external use.(2)

Synthetic colors are used to make a cosmetic “pretty”. They will often show up on product labels as FD&C or D&C, followed by a color and a number. Many of these synthetic colors are derived from petroleum or coal tar and may contain heavy metal salts like arsenic and lead that can deposit toxicity into the skin. These chemicals increase your risk of skin sensitivity and irritation, and are known for increased acne breakouts and blocked pores. Synthetic colors are also believed to be a human carcinogen and are linked to ADHD in children.(3)


Phthalates are plasticizers that are present in many beauty products to increase the flexibility and softness of plastics and linked to serious health problems such as cancer, dermatitis, reproductive and developmental toxicity, allergies, and sensitivities. Four common types of phthalates are DEHP, DBP, BBP, and DIBP which are commonly found in products such as deodorants, nail polishes, perfumes/colognes, hair sprays and moisturizers, conditioner, shampoo, and body wash. Unfortunately, these phthalates have only been banned in the EU for cosmetics and California for children’s toys.(4,5)

Formaldehyde and formaldehyde-releasing preservatives (FRPs) are often found in nail polish, nail glue, eyelash glue, hair products, shampoos, cleansers, and body soap. The use is associated with skin irritation, hair loss, a reduced immune system, and is considered carcinogenic. Studies have shown a link between formaldehyde and leukemia. (6)  

Talc has many uses in cosmetics and other personal care products. Talc is a mineral substance used most often in powder form and in its natural form, some talc contains naturally occurring asbestos, a substance known to cause cancers in and around the lungs when inhaled. (7, 8, 9)











The information, recommendations, and resources shared by Optimal Life Science are based on the independent research findings by Optimal Life Science and associated contributors. 

None of the opinions should replace the advice of a licensed medical professional.

Statements on this website have not been evaluated by the FDA and are not intended to diagnose, treat, or cure any illness.